April Property Mgmt. Marketing Ideas by: Property Manager.com

April is one of my favorite months in property management because it’s full of ANTICIPATION! We’re all waiting for that first big weekend, when the leasing season really kicks in to high gear for all those late May and early June moves. Instead of waiting this year, why not take a proactive approach with some fresh ideas to drive traffic to your door?! Here are three ideas to get your creativity flowing:
1. Not only is it easy being green, but it’s a great sales pitch! Tap in to the good feelings around Earth Day this year, April 22nd. This holiday, conceived in the 1970s by a senator from Wisconsin, has grown exponentially in popularity over the last few years due to the climate change concerns. You can make a good impression by tying in your move-in concession to Earth Day by planting a tree in the new resident’s name (there are services that will do this for just $1!), donating the cost of offsetting the carbon footprint of their move in, or even offering them a green move in gift, like a box of CFL bulbs for the lights in their apartment – a move that not only is eco friendly, but super wallet friendly for them as well!
2. April 16th is National Stress Awareness day, so what better time to invite people to come in and check out the stress free living that your community offers! This is a great chance for outreach with the community around you, since you can involve local massage schools or day spas in the marketing event by asking them if they’d either be willing to donate a coupon off their services OR spend a day in your club house, providing those services to people who come in to tour. Nothing is better the day after filing your taxes than getting a nice massage or pedicure. And it could be great for the business, since it helps them find clients.
3. April is also a great month in most of the country because it’s warm enough to start to see some outdoor activities, however, if you live in a large metro area like I do and have kids, I’m sure you know exactly how expensive some of those city teams can be for kids to play on. If you have the open space in your community, like a large courtyard or play field, why not send out fliers to a local school and offer to host dodge ball or kick ball games Thursday evenings for kids in their third or fourth grade classes? It brings people in to your community, and if you leave your office open until 7:30 those nights, you have a good chance of tapping into families who may be thinking about moving this summer. Best of all, you look like a community that understands how important and tight costs are right now to everyone, even kids.
These are just some springboards for your teams to start with. There are tons of great ideas out there for this month, you just have to sit still for a moment and think about them!